Browsing All Posts published on »August, 2010«

Phone in your next presentation at your own peril

August 26, 2010

0

Bill Lane, speechwriter for legendary GE chairman Jack Welch for two decades, finally gets to the podium to deliver his own words to a GE audience. His message: communications makes and breaks careers. Unlike his former boss, Lane isn’t the most dynamic speaker. But this is a case of content trumping style. Advertisements

New era in presenting

August 18, 2010

0

Presentation guru Olivia Mitchell believes that we are now fully immersed in what she calls the “third era in presenting.”  She says we’ve moved from the era of the orator and the era of the slide to the era of the audience. This new era is chiefly influenced by the audience’s expectation for a more […]

August 5, 2010

0

In his famous 1967 farewell speech, advertising legend Leo Burnett told employees that he wanted them to take his name off the door when they stopped acting like the agency he was proud to have given his name to.  Although there’s a little “inside advertising” here,  I think Burnett’s words apply to just about any […]

Frank Look at Wales

August 3, 2010

0

As a run-up to the Ryder Cup matches later this month, Jim Frank, the former editor at Golf magazine now hanging his cap at The A Position, is embarking on a trip through Wales. Jim is scheduled to finish his two-week sojourn at the Twenty Ten Course at Celtic Manor, which will host the matches Oct. […]