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bbryant@bryantmarcomm.com
678-366-3232
Skype: bbryant2910

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I recently helped Coca-Cola Chief Marketing and Commercial Officer Joe Tripodi with his presentation at the Cannes Lions International Advertising Festival. Tripodi used the event to explain the idea of “scaled storytelling,” a strategy that Coke executed with the largest integrated marketing campaign in its history in support of the 2010 FIFA World Cup.

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