Browsing All Posts published on »June, 2011«

Golf Having a Good Week

June 22, 2011

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I’ve seen two things in the past three days that made me feel good about golf: Rory McIlroy winning the U.S. Open and David Feherty’s new unfiltered interview show (Feherty) on Golf Channel. While we’re on the subject of Feherty, here’s an excerpt from a candid (does he do any other kind?) interview in the… [Read more…]

Finding Happiness and Doing Good

June 2, 2011

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I really like what speechwriter and lecturer Mike Long had to say about finding happiness and doing good at the 2011 Magis Lecture at Georgetown University.

Workflow

I recently helped Coca-Cola Chief Marketing and Commercial Officer Joe Tripodi with his presentation at the Cannes Lions International Advertising Festival. Tripodi used the event to explain the idea of “scaled storytelling,” a strategy that Coke executed with the largest integrated marketing campaign in its history in support of the 2010 FIFA World Cup.

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