Browsing All Posts published on »May, 2011«

Grillin’ and chillin’ with Ms. Olsen

May 29, 2011

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A real man wouldn’t take grilling advice from a girl, would he? Maybe he (we) should. With 14 years on the job at the Weber hotline, 67-year-old Janet Olsen is answering questions and calming the nerves of desperate grillers this holiday weekend. But if you’re especially frantic, you just might hear her say: “You might… [Read more…]

Scrootened?

May 13, 2011

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As Chicago mayor Richard Daley prepares to leave office, rhetoricians are already bemoaning the loss. Speechwriting guru David Murray recalls one of Daley’s classic quotes from a press conference many years ago, when Daley told reporters: “Scrutiny? What else do you want? Do you want to take my shorts? Give me a break … Go… [Read more…]

Workflow

I recently helped Coca-Cola Chief Marketing and Commercial Officer Joe Tripodi with his presentation at the Cannes Lions International Advertising Festival. Tripodi used the event to explain the idea of “scaled storytelling,” a strategy that Coke executed with the largest integrated marketing campaign in its history in support of the 2010 FIFA World Cup.

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